La Sportiva Climb Tokyo
Climbing with La Sportiva in Japan23 August 2019
On August 23 La Sportiva will be in Tokyo with its international athletes for La Sportiva Climb Tokyo, the first team climbing contest organized by the brand in Japan.
La Sportiva Climb Tokyo is the name of the big climbing event to be held inside the main climbing gym in the Japanese metropolis: B-Pump Ogikubo. 4 teams of 25 climbers (previously registered) and 5 pro climbers, will compete in a format that will bring together all the essence of the Trentino brand’s climbing experience through its products, athletes, music and happy hour from 5.00pm to 10.00pm on Friday 23rd August 2019. A climbing party in true La Sportiva style in the company of La Sportiva’s best athletes who will be there to celebrate the conclusion of the Climbing World Championships and to get the Olympic adventure off to an ideal start.
“Our goal is to bring the essence of our brand, born in the mountains of the Dolomites, to the metropolitan climbers of Tokyo – says Lorenzo Delladio, CEO and President of La Sportiva – and ideally continue the path traced by my grandfather Narciso Delladio, founder of the company, who had already met Tomoyoshi Sato in the 70s, and had begun to export to the East which was then a very small and unknown brand from the Val di Fiemme. For La Sportiva, the Olympics represents an opportunity to spread our values and our history to the climbers of tomorrow that may potentially, through this showcase, approach our sport”.
The La Sportiva Climb Tokyo event will be staged in what is unanimously considered by the climbing community, as “the climbing centre of the Japanese capital”, recently used by some of the top international athletes like Adam Ondra in preparation for the competition season, and local and international stars such as Akiyo Noguchi, one of the La Sportiva athletes among the possible candidates for Tokyo 2020. "Climb Tokyo will be a true climbing festival - says Katsuaki Miyazawa, B-Pump Ogikubo's Gym Manager - and to celebrate it to the fullest, we have thought of having our pro-climbers compete with our audience of enthusiasts, who can at any time ask their idol for advice and contribute to the success of their team". All in a warm and familiar atmosphere in true La Sportiva style and accompanied by a DJ set and an unmissable final party.
JOIN THE PARTY in streaming on the La Sportiva facebook page. Check the official page of the event.