Aquila Basket Trento e La Sportiva team work
Renewed partnership between Ziano di Fiemme company and Dolomiti Energia Trentino team11 September 2017
The premium for social merits "La Sportiva Community Award" is born
The 2017/18 season also renews the partnership between two established Trentino states such as Dolomiti Energia Trentino and La Sportiva, the world leader in the production of footwear and outdoor clothing, which in 2018 will celebrate its nineteenth anniversary.
Players and staff will wear the brand of Val di Fiemme brand in outdoor activities and during outings to promote basketball on the territory through the Aquila for no profit projects and the Trentino Basketball Academy.
To formalize the partnership, the company involved the inevitable Luca Lechthaler and Beto Gomes, confirmed in the Dolomiti Energia Trentino team for another two years. During their visit to the headquarters of Ziano, the two athletes had the opportunity to deepen the history of the company, always linked to the sport climbing, and to touch with hand shoes, ropes and hooks to better understand one of the disciplines more practiced on the dolomite mountains.
"Playing basketball in the mountains means being surrounded by a natural landscape that gives the chance especially during off-season to relax mind and body - tells the lover of the mountain Luca Lechthaler - and to be able to live our territory safely with the products just a home company like La Sportiva is really the best".
"Four years ago - explains Luca Mich, responsible for marketing and communications, La Sportiva - we have undertaken with Aquila a path of approach between two realities, that town and the mountain, aimed at enhancing the strong link that company and society have always with their own territory: a region where indoor and outdoor sports is a fundamental component of every Trentino. The collaboration with Dolomiti Energia Trentino brings a little mountain to the city, and why not the basketball in the mountains".
In order to further enhance the link between the two realities with their territory, 2018 will be the La Sportiva Community Award, which will be awarded at the end of the season for the Aquila Basket team player who will be more distinguished for the involvement in nonprofit activities in favor of the Trentino community.
Numerous in fact have been the social initiatives organized during the years by Aquila / La Sportiva, such as the fundraising charity for the Tonini shelter organized with the SAT, green initiatives to promote the achievement of the PalaTrento by means of non-polluting, and collaboration with Cooperativa Samuele, a non-profit association supported by Aquila and focused on the production of manufactured articles made from the waste materials processing La Sportiva.