Patagonia: the illegal actions of the Government betray the commitment to future generations

After Patagonia's media campaign against the actions of the Trump government, which involved the founder YVON CHOUINARD in person, Rose Marcario reinforces the position of the outdoor company.

06 December 2017
Despite appeals and efforts by local communities to protect US national monuments, President Donald Trump has decided to reduce or even cancel some protected areas.

Rose Marcario, President and CEO of Patagonia, has once more returned to expressing the company's position on this important and not ignoring problem:

"The Americans have already clearly expressed their opinion about the unprecedented attempt to eliminate the national monuments carried out by the Trump government.The illegal actions of the Government betray our shared responsibility to protect these iconic places for future generations and represent the largest erasure of protected areas ever in the history of America. We have struggled to defend these places since we were born and now we will continue this fight in court".

This summer Patagonia has realized - for the first time in its 45 years of business - an advertising spot for television.

With a purchase of advertising space in the US for about 700 thousand dollars, Patagonia has bought commercials on state television and radio in Montana, of which the Secretary of State Zinke is born, reminding him of his own words: "Our greatest treasure is the public lands".

In addition, Patagonia has bought space on the televisions and radios of Utah because Bears Ears and Grand Staircase Escalante National Monuments could be suspended, appearing also in the radios of Nevada where Gold Butte, Basin and Range National Monuments are threatened.

To make their first TV commercial, Patagonia chose this theme and this precise moment - August 2017 - because it is really important for the US company. "We are not aware of any other company - Patagonia writes in his press release - that he is dealing with television commercials aimed at persuading certain actions, and for us, this is an issue for which we are fighting from our foundation".

The President of Patagonia and CEO Rose Marcario said on that occasion: "The National Monuments under investigation are a fundamental element of our national heritage and these lands do not belong only to us, but also to future generations. We are on the side of the millions of Americans who have made their voices heard for the protection of public lands".

Below is a translation of the spot made by Patagonia and read by the founder Yvon Chouinard

"I can be a rather cynical person. The only thing that really makes me move forward are these wild spaces that are the true soul of our country.

For most of my life I have been climbing, fishing and hunting in public lands. I have been a successful entrepreneur thanks to all the lessons I have learned in open spaces. Our business is built on being able to take advantage of the wild lands.

Public lands today more than ever are under threat because there are some selfish politicians who want to sell them and get money from them. Behind the politicians there are energy companies and big companies that want to exploit these national resources. It is only greed, this belongs to us, belongs to all the American people. It is our heritage. I hope that my children and my grandchildren will be able to live the same experiences that I have lived.

Our interior secretary Zinke said he believes in public lands, let us focus on this issue and make sure he does not go back on this point".

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