La Sportiva launches the #OldbutGold contest

Share your vintage photo and win!

13 April 2018
To celebrate the ninetieth anniversary the company of Ziano di Fiemme involves its community through the #OldbutGold photo contest

La Sportiva shuts off the ninety candles this year, ninety are in fact the years since its foundation in 1928 by the hand of the shoemaker Narciso Delladio di Tesero.

Almost a century of history that saw the small artisan workshop called La Calzoleria Sportiva constantly grow, and evolve in the global brand it is today, through a production of footwear and technical clothing totally studied and developed in the mountains of Trentino.

Four generations of the Delladio Family, represented today by CEO Lorenzo Delladio and daughter Giulia, who have continued the family entrepreneurial tradition, bringing it to today's success.

Over three hundred employees, a growing turnover that will exceed one hundred million euros in 2018 and a new plant of 15,000 cubic meters that will be inaugurated by the end of the year and will soon lead to the potential doubling of the production of climbing shoes and d high mountain.

Time of celebrations, therefore, involving the entire laspo community through Instagram and the content generated directly by users. From April to June La Sportiva launches the photo contest that invites users to share photos of their vintage products on Instagram using the hashtag #OldButGold.

Dust off the old products, those you have stored in the attic or in the garage, take a picture, maybe returning to enjoy the pleasure of wearing them outdoors, and post your shot on Instagram using the hashtag #lasportiva and #oldbutgold.

Up for grabs are the celebrity t-shirts of the La Sportiva anniversary, the precious 90th anniversary book, a pair of Katanae and a pair of Trango Tower GTX.

Each photo will enrich the great photographic history of La Sportiva on the Instagram pages and on the official website of the company.

Info on the La Sportiva page dedicated to the competition.

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