LA SPORTIVA: Heart of the Valley

REI e LA SPORTIVA raccontano la storia di una passione che affonda le proprie radici nelle rocce della Val di Fiemme

23 March 2017
The video tells, through striking images of the Val di Fiemme, what it means to work closely with our families, live in the same house where we grew up, above the old family factory, and assume the responsibility to bring an outdoor company into the future.

The journey taken by REI, American leader in outdoor distribution, we will meet and know better the new generation LA SPORTIVA. From the words of Julia Delladio, first woman and fourth generation destined to take over the management of the family company, we will know the traditions, dreams and expectations of a company that since 1928 is an iconic climbing brand.

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