La Sportiva opens its first brand store in Spain
La Sportiva extends its international borders by opening its first brand-store in the Iberian Peninsula in June 2017.19 June 2017
Following the current three stores of Cavalese, Arco and Ziano di Fiemme, La Sportiva opens the doors of its own world also abroad, allowing visitors not only to enjoy their products but also to live what is now defined as brand- Experience: see, feel, live, breathe the brand, its values and its peculiarities.
Rodellar's choice of location is part of Trentino's brand strategy, which includes the presence of its own selling point in Europe's most important climbing spots, confirming its willingness to be a leader in the field of sport climbing, fast growing disciplines also in Urban centers.
Giulia Delladio, head of the Global Retail project, comments: "The Rodellar store is our first project outside the national territory and to do so we chose a place of worship for Spanish and European rock climbers and the strategic support of our Spanish distributor Snow Factory, led by the brothers Alejo and Javier Garriga, and our Deportes Guara customer for an optimal setup. The choice to open in the most important European climbing spots is perfectly in line with what is still the core of the company's core and core business: climbing. The new sales outlet will send 100% our values and our brand experience".
The La Sportiva distributor in Spain, Snow Factory, has played a key role in this initiative, as Javier Garriga, Spain's brand manager in Spain, Andorra and Portugal points out: "It's a strategic step for our brand and at the same time a big Satisfaction but also a great responsibility to transfer to the Spanish market the brand experience created by the Family Delladio and its staff over the years: we are part of the family and this belief is essential to success in this ambitious project. The decision to open a store to a location that has fewer than 100 people is very unique and in line with the company's strategy of providing a perfect service and maximum reach of our products to the climbing community, where it is most important to be at the points The climax of climbing in Europe. But all this would not have been possible without a partner like Deportes Guara, owner of the historic Mascu Camp, a landmark for climbers in the area".
This continues the expansion of the brand born and still operating in the mountains of the Dolomites and is about to celebrate in the 2018 the 90 years of history.