La Sportiva: new brand store in Finale Ligure
The fifth mono-brand store La Sportiva opens in the historic epicenter of climbing, celebrating its 90-year history in 201802 March 2018
The strategy of La Sportiva continues with its own 100% La Sportiva store in Europe's most important climbing spots, confirming its desire for leadership in the sport climbing sector, a rapidly growing discipline even in urban centers. thanks to the increasing popularity of indoor climbing gyms.
"The project started two years ago - says Giulia Delladio, head of global retail - we were looking for the right partner to open a new store in what in Italy is an area of fundamental importance for the climbing world, like Arco. Here are some of the routes that have made the history of climbing and it is particularly symbolic to inaugurate our store in the year in which La Sportiva celebrates its first 90 years of history".
The choice to open in the most important climbing spots in Europe is perfectly in line with what is still the soul and the core business of the company: climbing.
"As for Arco, Cavalese, Ziano and Rodellar - concludes the sales manager Enrico Carniel - the new store will transmit 100% our values and our brand experience".
The franchise will be managed by the owners of Rock Store, a store that has until now been a reference for the square of Finale: in this way La Sportiva avails itself of trusted collaborators and great experts in the sector.
"It is a great satisfaction but also a great responsibility to bring in Liguria the experience created by the Delladio family over the years - says owner Marco Panizza - we already feel part of this great family and this I believe is essential to succeed in this ambitious project".
The expansion of the brand born and still operating in the mountains of the Dolomites continues and it is about to celebrate its 90th anniversary in 2018 with a major celebratory event open to the public on May 23rd at the Muse of Trento in the presence of all the athletes who have made the history of the brand and all its collaborators.
The store opened on March 1st, while the official opening is scheduled for May 11th and 12th, already during the SciaccheTrail weekend (March 25th), the store will host the arrival in liguria of the ultra runner Anton Krupicka.