Outdoor Shop Test 2017: an Italian confirmation!
From June 9 to 10 Cavalese became the Italian capital of the Outdoor world21 July 2017
The third edition of Outdoor Shop Test, the exclusive B2B event dedicated to exposure, training and outdoor material testing, ends with a successful partnership and audience.
More than 100 stores present, nearly 200 dealers and a total of 300 operators have made an appointment in Val di Fiemme to discover and test all the latest news from the coming season, presented by over 50 exhibiting companies!
The Outdoor Shop Test date change (September to July) is the natural consequence of the anticipation of the European industry reference fair from the middle of July to the end of June: Friedrichshafen's OutDoor Show.
Despite the difference in scale between the two appointments, the organizers of the Outdoor Shop Test are satisfied with the results achieved, and above all for exceeding the number of Italian dealers present in the German event. Thus confirming one of the main objectives: to be the reference of the outdoor universe for the Italian market.
The Outdoor Shop Test has in fact wanted to affirm its unmistakable appointment location for companies and dealers to find and confront the materials of the new collections. The 2 new tracks, made in collaboration with Masters (a total of 9 tracks ideal for trail running, trekking and Nordic Walking) were highly appreciated. As well as the ability to test the climbing and bouldering material even indoor due to the availability of the nearby climbing gym at Stava.
In the afternoon of the first day, she was very successful in presenting the video "The Skyrunning Legend" by Crazy Idea, made even more valuable by the presence of Fabio Meraldi in person. The retailers Dolomite Outdoor Experience, as well as the momentum of training between the company and the dealers in which the Spring Summer 2018 collection was presented, are equally appreciated by the shopkeepers.
There are also numerous appointments and orders made at special showrooms or directly at the stands. Outdoor Shop Test also confirms a strategic business opportunity during the sales campaign.