FERRINO: over 150 years of outdoor
The Turin-based company presented its Digital Corporate Archive03 December 2020
2020 is the year of Ferrino's 150th anniversary, a long history that joins the evolution of the outdoors in Italy, its successes and its international achievements.
With this awareness, Ferrino decided to create a Digital Archive, a tool capable of cataloging and sharing all the memories, anecdotes and testimonies of the brand. A strategic asset for the company, able to make its history accessible, digital, catalogable and easily usable.
«Ferrino has often had the courage to explore new ways in advance – explains Anna Ferrino, CEO of Ferrino & C. Spa – and this new digital archive is a further demonstration of our desire to look to the future. Making order has allowed us to bring to light and relive memories, precious and relevant documents and to make them easily traceable and searchable. Statutes, trademark registrations, patents, postcards, mailing letters and everything related to products: from the first sketches, to color studies, up to the related communication campaigns».
Useful documents for all the brand's corporate departments: designers will be able to find inspiration in the milestones of each collection and develop new products, communication will have an inexhaustible mine of stories that reflect not only the history of Ferrino, but also the costumes of an entire society and its relationship with the outdoors and exploration over a century and a half of history.
«Finally – underlines Anna Ferrino – the Digital Archive is not only a strategic and agile tool to tell us about, but also a valuable ally in the management of workflows aimed at preserving new projects, with an approach that is now more structured».
For the realization of its Digital Historical Archive, Ferrino has started a collaboration with Promemoria, a company specialized in recovering, systematizing, protecting and enhancing the historical heritage of large international companies and brands, cultural institutions and private collections.
«The particularity and interest of this work, in our experience which includes over 200 projects, is remarkable – comments Giulia Venuti, Project Manager Promemoria and project manager on Ferrino – Not only because Ferrino is the first brand in the outdoor sector at national and among the first ever to equip itself with such a tool, but above all because its Digital Historical Archive highlights a documentary heritage that allows you to retrace the entire history of mountain and outdoor disciplines».