La Sportiva: Phase 2 - brand stores and production reopen
From Monday 18 May the Ziano di Fiemme factory and the single-brand stores will reopen safely15 May 2020
Masks, gloves and spacing; La Sportiva is ready to face Phase 2 safely.
From Monday 18 May the production of climbing shoes and mountain boots officially starts at the production site of Ziano di Fiemme and with it the whole production chain. Initially the more than 200 workers (out of a company population of over 360 people) will take turns on two daily shifts of 4 hours while the employees who can work remotely, will continue with work from home.
To these measures will be added the control of body temperature in addition to the shifts in and out of employees, in order to guarantee additional safety for all workers and minimize the risk of gatherings.
“We are finally back in operation even if not yet fully operational - says Lorenzo Delladio, CEO & President - there is a need to restart the company and the entire supply chain with the aim of returning to 100% of the production capacity to June. It will also be essential to see how the market will respond and immediate re-opening will also be given by the reopening of our single-brand stores, which will always reopen on Monday 18 May respecting all the safety decrees issued by the government. We could have reopened production as early as May 4 thanks to the work of our safety managers who have implemented and applied in record time all the measures aimed at limiting the contagion, however we preferred to wait and reopen both production and brand stores simultaneously".
The Ziano plant has never actually stopped completely except for the first two weeks of closure, a task force of 18 employees called back from the layoffs has in fact created a production line of 5,000 sanitary masks per day in favor of the Civil Protection of Trento and mainly of local companies from Trentino, while the R&D department has worked tirelessly to create the exclusive Stratos Mask, a washable and reusable product that also thinks about the sustainability of protective devices in this phase of coexistence with the virus.
“We are now ready for the marketing of this mask with interchangeable filter that can be used in everyday life but also for outdoor sports - explains Delladio - by May it will be possible to buy it on our e-commerce and in June the first deliveries will start. It is a job that has required a lot of effort and has given us a lot of motivation, it was not easy for a factory that normally produces footwear, to convert to the production of protective devices such as the Stratos Mask".