The new ORTOVOX sustainability strategy18 September 2019
Sustainability strategy and new WESTALPEN product line for summer 2020.
Presented at OUTDOOR by ISPO 2019, the new ORTOVOX sustainability strategy is based on its key values. Already existing initiatives and new precise objectives to be achieved by 2024.
The news also concern products: with the new WESTALPEN line, ORTOVOX presents its most versatile and technical textile collection for high-altitude mountaineering and hiking, to which is added, in the hardware sector, the award-winning PEAK LIGHT and PEAK LIGHT series of backpacks 40.
PROTACT2024 points to the root of things: ORTOVOX has established six pillars to formulate its sustainability strategy until 2024, defining concrete objectives. As wool experts, the company, with ORTOVOX WOOL PROMISE (OWP), has developed its own quality standard, a quality that aims at certifying wool according to strict criteria and transparency in the marketing chain. The goal is to integrate the Swisswool partner into the OWP by 2024.
The pillars of friendship and mountaineering symbolize a loyal and responsible relationship with both stakeholders and the environment and resources. In this context, ORTOVOX has set out to maintain the status of leader of the Fair Wear Foundation and to commit itself to climate neutrality.
Given its Alpine origin, ORTOVOX underlines the importance of its production site in Europe. Over 60% of production currently takes place in Europe and this will remain the minimum level in the future. The pioneering themes of safety and motivated by functionality illustrate the goal of using 100% PFC-free materials both in the textile and hardware sectors, the chemical management sector, as well as product durability and their reusability.
The new WESTALPEN system consisting of three layers of clothing: WESTALPEN 3L Light jacket and trousers, WESTALPEN SOFTSHELL jacket and trousers and the WESTALPEN SWISSWOOL HYBRID jacket. The most versatile and most technical collection of the Bavarian mountain sports brand, it offers products specifically created to meet the needs of climbs in high altitude environments: protection, functionality and lightness.
In the WESTALPEN SOFTSHELL trousers the innovative quick-gaiter system is used which completely replaces the upper in high-altitude excursions. The hem adjustment system developed by ORTOVOX allows you to adjust them easily and quickly in three steps, adapting them perfectly to the boot. The fixing straps located under the boot are made of Dyneema material resistant to rubbing and when not in use can be easily stowed.
PEAK LIGHT 40
Versatile and highly functional companion for excursions into the environment and at high altitudes. Comfort, lightness and pleasant temperature management are ensured by the technical backrest made using Swisswool panels. Thanks to the flexible and removable elements, such as the pocket on the flap, the abdominal band or the frame, the backpack can be adapted according to the field of use and its weight can be reduced up to 780 grams.