PATAGONIA: SHELL, YEAH!
Patagonia produces 62 models of recycled, performing waterproof shells and Fair Trade Certified TM30 October 2019
Only recycled materials used by Patagonia to create all the waterproof jackets of the FW19 collection, without compromising on performance and durability of the product.
Patagonia is the first company in the outdoor clothing sector to make all its waterproof jackets at FairTradeCertifiedTM factories and with recycled materials. And it is precisely this result that the brand wishes to celebrate with the campaign: Shell, Yeah!.
Quality and performance have always been the maximum priority for the brand, which however also aims to realize all its technical articles with recycled material. To do this it is necessary to make a conversion from the use of virgin synthetic raw materials to that of recycled materials, without compromising the functionalities, all causing less damage to the environment and supporting workers in the factories.
In fact, Patagonia is committed to not compromising on quality, creating technically advanced products, but created responsibly and lastingly, because the longer you keep something, the less likely it is to be replaced.
The company can reassure consumers about what the rigorous laboratory and field tests, under the most extreme conditions, have shown: the recycled fabrics that Patagonia has used have the same results as their virgin counterparts.
The 2019 fall / winter collection includes 62 models of waterproof shells between Alpine, Snow and Sportswear collections. Each shell is the result of a multistage path: it begins its life in the form of truciolidiplasticariciclati that are collected and transformed into yarn; this is then woven and finished and finally cut and sewn into Fair Trade Certified TM factories. The ability to collaborate with partners around the world, and with every type of material required for each waterproof shell, has given Patagonia greater confidence in the fact that it is possible to join forces to really do something useful to protect the planet.
Shells, to understand more:
- H2No® Performance Standard is the pass / fail test that guarantees every waterproof garment made by Patagonia. Both in the laboratory and in the field, the maximum level of impermeability, breathability, durability and comfort is rigorously tested.
- The 3-layer shells are made of a waterproof and breathable membrane inserted between a layer of resistant outer fabric and an inner layer called support. The membrane makes the garment breathable and waterproof, acting as a barrier to prevent water from passing through the jacket to the baselayer. The outer fabric layer protects the membrane, while the support inside the membrane helps manage moisture and improves comfort.
- The DWR (long-lasting water repellent) treatment is a finish that disperses moisture on the outer layer of the shell, preventing it from saturating. When the outer fabric of the multilayer shell is dry, the breathable membrane works properly, removing moisture from the body. When the outer layer gets wet with snow or rain, the breathability is reduced, but the membrane still acts as an impermeable barrier.
- Post-industrial waste is created in the production process and can be transformed into a raw material. Also what is swept off the factory floor is thrown into the mix for new use.
- Consumer waste is created when we stop using a product or when it is at the end of its life cycle. Used plastic bottles are a good example, but even from any old dress or any plastic object can come back to have a new life.