The commitment that the founder, Yvon Chouinard<\/strong>, took over twenty years ago and still is part of the corporate mission guide PATAGONIA<\/strong>:<\/p>\n «Use business to inspire and implement solutions to the environmental crisis<\/em>».<\/p>\n To dispel the idea that business and protecting the planet are diametrically opposite the California company has drawn up the volume Tools for Grassroots Activists<\/strong>, which are also highlighted some of the major social and environmental initiatives supported by Patagonia, including:<\/p>\n The transition to the exclusive 100% organic cotton<\/strong>, dating back to 20 years ago.<\/p>\n The Worn Wear initiative<\/strong>: all products are sold under the Patagonia Ironclad Guarantee. Also, touring Europe with the van Worn Wear<\/strong>, PATAGONIA encourages customers to repair broken or worn out garments and equipment (of any brand) to prolong their lives, keeping them well in circulation longer.<\/p>\n 1% For The Planet ®<\/strong>: the company donates 1% of annual sales to groups of activists to protect the environment. Only last they were destined 7.1 million dollars to finance environmental campaigns and initiatives around the world.<\/p>\n The improvement of the production chain<\/strong>: promoted through the Chemical and Environmental Impacts Program<\/strong> (CEIP).<\/p>\n