{"id":80320,"date":"2018-04-13T00:00:00","date_gmt":"2018-04-13T00:00:00","guid":{"rendered":"https:\/\/www.up-climbing.com\/news-3\/dalle-aziende-news-3\/la-sportiva-lancia-concorso-oldbutgold\/"},"modified":"2018-04-13T00:00:00","modified_gmt":"2018-04-13T00:00:00","slug":"la-sportiva-lancia-concorso-oldbutgold","status":"publish","type":"post","link":"https:\/\/www.up-climbing.com\/en\/aziende\/la-sportiva-lancia-concorso-oldbutgold\/","title":{"rendered":"La Sportiva  launches the #OldbutGold contest"},"content":{"rendered":"<h5 style=\"text-align: justify\">To celebrate the ninetieth anniversary the company of Ziano di Fiemme involves its community through the #OldbutGold photo contest<\/h5>\n<p style=\"text-align: justify\"><strong>La<\/strong> <strong>Sportiva<\/strong> shuts off the ninety candles this year, ninety are in fact the years since its <strong>foundation in 1928<\/strong> by the hand of the shoemaker Narciso Delladio di Tesero.<\/p>\n<p style=\"text-align: justify\">Almost a century of history that saw the small artisan workshop called <strong>La Calzoleria Sportiva<\/strong> constantly grow, and evolve in the global brand it is today, through a production of footwear and technical clothing totally studied and developed in the mountains of Trentino.<\/p>\n<p style=\"text-align: justify\">Four generations of the <strong>Delladio Family,<\/strong> represented today by CEO <strong>Lorenzo<\/strong> <strong>Delladio<\/strong> and daughter <strong>Giulia<\/strong>, who have continued the family entrepreneurial tradition, bringing it to today&#8217;s success.<\/p>\n<p style=\"text-align: justify\">Over three hundred employees, a growing turnover that will exceed one hundred million euros in 2018 and a <strong>new<\/strong> <strong>plant<\/strong> of 15,000 cubic meters that will be inaugurated by the end of the year and will soon lead to the potential doubling of the production of climbing shoes and d high mountain.<\/p>\n<p style=\"text-align: justify\">Time of celebrations, therefore, involving the entire <strong>laspo<\/strong>&nbsp;<strong>community<\/strong> through <strong>Instagram<\/strong> and the content generated directly by users. <strong>From April to June<\/strong> La Sportiva launches the <strong>photo<\/strong> <strong>contest<\/strong> that invites users to share photos of their vintage products on Instagram using the hashtag <strong>#OldButGold<\/strong>.<\/p>\n<p style=\"text-align: justify\"><strong>Dust off the old products<\/strong>, those you have stored in the attic or in the garage, take a picture, maybe returning to enjoy the pleasure of wearing them outdoors, and post your shot on Instagram using the hashtag <strong>#lasportiva<\/strong> and <strong>#oldbutgold<\/strong>.<\/p>\n<p style=\"text-align: justify\">Up for grabs are the <strong>celebrity t-shirts<\/strong> of the La Sportiva anniversary, the precious <strong>90th anniversary book<\/strong>, a pair of <strong>Katanae<\/strong> and a pair of <strong>Trango<\/strong> <strong>Tower<\/strong> <strong>GTX<\/strong>.<\/p>\n<p style=\"text-align: justify\">Each photo will enrich <strong>the great photographic history of La Sportiva<\/strong> on the Instagram pages and on the official website of the company.<\/p>\n<p style=\"text-align: justify\">Info on the <a href=\"https:\/\/www.lasportiva.com\/en\/anniversary-contest\" target=\"_blank\" rel=\"noopener\"><strong>La Sportiva page<\/strong><\/a> dedicated to the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the ninetieth anniversary the company of Ziano di Fiemme involves its community through the #OldbutGold photo contest La Sportiva shuts off the ninety candles this year, ninety are&#8230;<\/p>\n","protected":false},"author":13,"featured_media":80322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8114],"tags":[12923,11147,8115,12924],"class_list":["post-80320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aziende","tag-90th-anniversary","tag-concorso-fotografico","tag-la-sportiva","tag-oldbutgold"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Sportiva launches the #OldbutGold contest - Up-Climbing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sportiva launches the #OldbutGold contest - Up-Climbing\" \/>\n<meta property=\"og:description\" content=\"To celebrate the ninetieth anniversary the company of Ziano di Fiemme involves its community through the #OldbutGold photo contest La Sportiva shuts off the ninety candles this year, ninety are...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/\" \/>\n<meta property=\"og:site_name\" content=\"Up-Climbing\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/upclimbing\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-13T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/oldbutgold.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ricky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ricky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/\"},\"author\":{\"name\":\"ricky\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#\\\/schema\\\/person\\\/c1239d9432a7365bdc5d12c8402f5657\"},\"headline\":\"La Sportiva launches the #OldbutGold contest\",\"datePublished\":\"2018-04-13T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.up-climbing.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/oldbutgold.jpg\",\"keywords\":[\"90th anniversary\",\"concorso fotografico\",\"la sportiva\",\"oldbutgold\"],\"articleSection\":[\"Aziende\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/\",\"url\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/\",\"name\":\"La Sportiva launches the #OldbutGold contest - Up-Climbing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.up-climbing.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/oldbutgold.jpg\",\"datePublished\":\"2018-04-13T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.up-climbing.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/oldbutgold.jpg\",\"contentUrl\":\"https:\\\/\\\/www.up-climbing.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/oldbutgold.jpg\",\"width\":1000,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/company\\\/la-sportiva-lancia-concorso-oldbutgold\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Sportiva launches the #OldbutGold contest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.up-climbing.com\\\/\",\"name\":\"Up-Climbing\",\"description\":\"Il vero portale dedicato allo sport di montagna\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.up-climbing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#organization\",\"name\":\"UP CLIMBING by Versante Sud\",\"url\":\"https:\\\/\\\/www.up-climbing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.up-climbing.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo-dark.png\",\"contentUrl\":\"https:\\\/\\\/www.up-climbing.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo-dark.png\",\"width\":500,\"height\":360,\"caption\":\"UP CLIMBING by Versante Sud\"},\"image\":{\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/upclimbing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.up-climbing.com\\\/#\\\/schema\\\/person\\\/c1239d9432a7365bdc5d12c8402f5657\",\"name\":\"ricky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6998f9d5191dec9aaa6d13987f83ed5a4286b410937ff2c6f5ffd6a1b5451a9a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6998f9d5191dec9aaa6d13987f83ed5a4286b410937ff2c6f5ffd6a1b5451a9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6998f9d5191dec9aaa6d13987f83ed5a4286b410937ff2c6f5ffd6a1b5451a9a?s=96&d=mm&r=g\",\"caption\":\"ricky\"},\"sameAs\":[\"http:\\\/\\\/up-climbing.com\"],\"url\":\"https:\\\/\\\/www.up-climbing.com\\\/en\\\/author\\\/ricky\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Sportiva launches the #OldbutGold contest - Up-Climbing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/","og_locale":"en_US","og_type":"article","og_title":"La Sportiva launches the #OldbutGold contest - Up-Climbing","og_description":"To celebrate the ninetieth anniversary the company of Ziano di Fiemme involves its community through the #OldbutGold photo contest La Sportiva shuts off the ninety candles this year, ninety are...","og_url":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/","og_site_name":"Up-Climbing","article_publisher":"http:\/\/www.facebook.com\/upclimbing\/","article_published_time":"2018-04-13T00:00:00+00:00","og_image":[{"width":1000,"height":700,"url":"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/oldbutgold.jpg","type":"image\/jpeg"}],"author":"ricky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ricky","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/#article","isPartOf":{"@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/"},"author":{"name":"ricky","@id":"https:\/\/www.up-climbing.com\/#\/schema\/person\/c1239d9432a7365bdc5d12c8402f5657"},"headline":"La Sportiva launches the #OldbutGold contest","datePublished":"2018-04-13T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/"},"wordCount":322,"publisher":{"@id":"https:\/\/www.up-climbing.com\/#organization"},"image":{"@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/#primaryimage"},"thumbnailUrl":"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/oldbutgold.jpg","keywords":["90th anniversary","concorso fotografico","la sportiva","oldbutgold"],"articleSection":["Aziende"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/","url":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/","name":"La Sportiva launches the #OldbutGold contest - Up-Climbing","isPartOf":{"@id":"https:\/\/www.up-climbing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/#primaryimage"},"image":{"@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/#primaryimage"},"thumbnailUrl":"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/oldbutgold.jpg","datePublished":"2018-04-13T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/#primaryimage","url":"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/oldbutgold.jpg","contentUrl":"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/oldbutgold.jpg","width":1000,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.up-climbing.com\/en\/company\/la-sportiva-lancia-concorso-oldbutgold\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.up-climbing.com\/en\/"},{"@type":"ListItem","position":2,"name":"La Sportiva launches the #OldbutGold contest"}]},{"@type":"WebSite","@id":"https:\/\/www.up-climbing.com\/#website","url":"https:\/\/www.up-climbing.com\/","name":"Up-Climbing","description":"Il vero portale dedicato allo sport di montagna","publisher":{"@id":"https:\/\/www.up-climbing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.up-climbing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.up-climbing.com\/#organization","name":"UP CLIMBING by Versante Sud","url":"https:\/\/www.up-climbing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.up-climbing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/logo-dark.png","contentUrl":"https:\/\/www.up-climbing.com\/wp-content\/uploads\/2022\/07\/logo-dark.png","width":500,"height":360,"caption":"UP CLIMBING by Versante Sud"},"image":{"@id":"https:\/\/www.up-climbing.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/upclimbing\/"]},{"@type":"Person","@id":"https:\/\/www.up-climbing.com\/#\/schema\/person\/c1239d9432a7365bdc5d12c8402f5657","name":"ricky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6998f9d5191dec9aaa6d13987f83ed5a4286b410937ff2c6f5ffd6a1b5451a9a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6998f9d5191dec9aaa6d13987f83ed5a4286b410937ff2c6f5ffd6a1b5451a9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6998f9d5191dec9aaa6d13987f83ed5a4286b410937ff2c6f5ffd6a1b5451a9a?s=96&d=mm&r=g","caption":"ricky"},"sameAs":["http:\/\/up-climbing.com"],"url":"https:\/\/www.up-climbing.com\/en\/author\/ricky\/"}]}},"_links":{"self":[{"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/posts\/80320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/comments?post=80320"}],"version-history":[{"count":0,"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/posts\/80320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/media\/80322"}],"wp:attachment":[{"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/media?parent=80320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/categories?post=80320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.up-climbing.com\/en\/wp-json\/wp\/v2\/tags?post=80320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}